The Massive Gap Between Engagement And Conversion Most Entrepreneurs Ignore

I've been creating content that drives soul-aligned clients to my business, and I've seen this massive misconception everywhere.

I ran a TikTok account that brought in 135,000 followers.

Barely anyone became a client.

The first sale from Substack came when I had 69 subscribers.

You might think it’s because people on Substack have more money, but that would mean none of the coaches and mentors selling on TikTok get high-ticket enquiries and build 6-7-figure business off their content.

The difference in what drove sales didn’t come from not sharing “enough” value with my audience after 2 years of posting either.

Consistency and integrity are my middle name,

I don’t have to prove that to my audience who has always found at least 2 articles every week in their inbox from me in the past year or so.

It came when I finally realised:

My time as an entrepreneur is way to precious only to post for people who want swamp content.

It’s so easy to get confused, constantly question ourselves, and quickly pivot when we look at how everyone else is creating content, and we don’t see a similar format converting clients.

But we need to ask ourselves a really serious question:

Are we making content choices based on popularity? Considering how much engagement it gets?

Because that’s what’s visible to us.

Unlike conversions.

And that mismatch can really fuck with a lot of entrepreneurs — leading them to create the wrong type of content without even realising it…

… instead of challenging the misconception that’s actually keeping them stuck.

Being a ‘creator’ kept me broke

Not seeing it cost me years of racking up credit card debt,

while I was trying to keep my business afloat.

I thought when people on the internet meant “add value”, it means I have to add more information, inspiration or stories.

The biggest paradox many Invisible Creators seem to overlook is that the most powerful way to add value is actually subtraction.

It’s like trying to help someone who’s lost, and is looking for the local cathedral by giving them more places to explore.

You wouldn’t point to a bunch of tourists spots on your Google Maps.

You’d show them the one turn they’ve been missing the whole time.

Because that’s how actually humans work.

Our brain doesn’t look for what’s true.
It looks for what feels familiar.

Give them anything that challenges the way we currently see the problem?

It doesn’t get accepted.

They’ll read about it. They’ll say “I needed this.”

And it still gets filtered out.

You see this everywhere:

The self-help junkies reading 200 psychology books still feels insecure.

Millions of people watching rah-rah motivation videos on YouTube can’t get out of their anxiety loops.

The exact people who commented “I needed this!” on an article you shared about how to reclaim their personal power will still overthink their next date.

It can feel like they’re ‘doing the work’,

and still not move an inch.

Not because they’re not trying.

They literally can’t see what’s outside of their current perception.

And their nervous system is wired to avoid what feels uncertain or confronting so o the blindspot doesn’t feel like a blindspot.

It feels like:

‘I already know this.’

I’ve tried that and it didn’t work.’ (Maybe the execution or the energy behind it was wrong.)

‘That won’t work for me.’ (before they even tried long enough, or invested)

And if someone’s content only adds more information on top of that…

… they’re not helping them break through, just adds more noise to the chaos in their head that keeps them where they are.

Once I changed this in my content, I could keep providing value for free, while the right people, those Power Players I talked about, started booking calls already convinced.

I shared value to people who didn’t value it

My first business was an English language coaching business.

Before I’d share content that

• explained the fear of mistakes, the biggest block to their confidence,

• sparked conversations about how not every English teacher is qualified to teach languages just because they speak English,

• shared stories about how I built a life on my terms by taking the biggest fucking risk of my life and leaving my home country at 22 with $500 to my name.

And all of it sounded valuable.

It made people think, feel inspired… and agree with what I said.

That’s not what makes someone realise they need your help.

And that’s the trap I fell into.

Because that kind of content gets rewarded.

You get the likes, the saves, the engagement, people telling you how valuable your content is.

And it goes on for months…

… or in my case, for years…

… until you start questioning whether anyone will ever value your work enough to pay for it.

That’s when I asked myself a different question:

How can someone genuinely want the transformation, trust me to guide them…

… and still not sign up at the end of my webinar or challenge?

That didn’t make sense to me.

But I didn’t have to go far to see what I completely ignored:

It took me over 7 years of teaching English before I felt brave enough to give group classes.

And it had nothing to do with my commitment.

Seeing students transform has always been the one thing that’s never drained me.

It has only given me more energy throughout the years.

Yet I had massive resistance to stepping into leadership.

The thought of being in the centre of attention freaked me the fuck out.

So much so that I used one-to-ones as a shield to protect me from being seen, being called out if I don’t lead a group class “properly”, or mess up the sequence I of my lesson plan.

The desire was there. But so was the fear.

And that’s exactly what was happening to my clients whenever they consumed my content.

They wanted the transformation,

but ended up buying from someone else who didn’t actually solve their problem.

My most committed clients didn’t need another post about mistakes.

They needed to see what their autopilot thinking never made them realise:

That their problem wasn’t their English.

It was

• the standard they were measuring themselves against,

• the way they interpreted “progressing slow” as being stuck,

• and seeing their fear of making mistakes as a sign they weren’t capable.

Those are issues of perception.

Just like Byron Katie often says: “It’s not the problem that causes our suffering; it’s our thinking about the problem.“

I could have given them the perfect strategy, explained their problem as clearly as a neon sign in a dark room, or given them an entire roadmap,

if the way they see their problem doesn’t change,

they won’t move.

Or they’ll try…

and fall back into the same patterns.

That’s the mistake so many Invisible Creators make.

Their content speaks to what people understand.

Not to how they see their situation.

Content that people understand can be more dangerous than no content at all.

Because it creates the feeling of progress,

while keeping their thinking exactly the same.

Nothing changes until belief changes.

And your content either shifts that or reinforces the problem.

Traditional content, inspiring stories and motivational articles would never make them see that perception gap.

Because it never challenged the way they were seeing the problem.

I could create less content, and make more impact

The moment I changed the way I shared content:

• my engagement dropped, but more of the right people downloaded my freebies and joined my paid challenges,

• people signed up for 3 or 6 months inside my membership without me needing to keep connecting with them for months in the DMs,

• I was even able to offer deeper support, with their mindset, their nervous system, their habits in a mastermind that I filled up within just 48 hours.

I was no longer speaking to people who wanted to understand themselves better.

My content was speaking to those who just needed to realise:

“Shit, what Csabi says makes total sense. I’ve never seen it that way. I need this and can’t wait to work with him.”

The shift was simple.

I no longer had to convince, overshare or trauma dump.

I just had to learn to help the people who wanted the transformation think differently.

Still, a lot of creators overcomplicate, overthink about and even overdeliver in their free content, without any client enquiring about their services.

Because the shift isn’t about being the 3128th creator who ‘adds’ more value.

It’s about setting yourself apart by sharing value that finally sets your most committed people free.

Free of the guru bullshit.

Free of doing what they see everyone else doing, but still not getting the results.

Free of their own limiting beliefs about why they shouldn’t go for it anyway.

When your content no longer speaks to what people conceptually understand, which is, quite honestly, a lot of the content you see on most platforms,

and instead addresses a blindspot that’s been quietly shaping every decision they make,

you win them over.

While every other creator bleeds into their next storytelling-based article,

puts together a full-on motivational post telling people to step up,

or shares the pretty popular “How to… “ type of content,

but never seem to see the right people clicking the link, booking the calls, or slide into their DMs,

you meet your most committed segment of your audience at the point of internal conflict.

Because that’s where real decisions are made.

It’s a massive paradox in the transformational space.

But if I look at the clients who helped to change scores of lives,

whose sales results were beyond average,

they were always the ones with the biggest resistance.

You might have seen this yourself in your own life.

The more you may have wanted to leave your 9-5, the more you postponed that decision.

The decision you spent most time overthinking, sometimes even years, was the one that brought you the biggest breakthroughs in life.

And it wasn’t more information that changed that.

It was seeing something differently.

And that’s exactly what my students make about 70% of their content around.

Their people are lost.

They’ve burned money on courses, coaching, and fuck knows what.

They consume a tonne of guru bullshit by people who don’t walk their talk.

And very few if any creator challenges their status quo because they think somehow perspective-shifting will expose them.

And sure, it might ruffle some feathers.

It could attract more hate.

I say:

bring them on.

Your haters and naysayers are doing your content a favour by bringing more engagement.

But would you let that fear rob the few grown-ups you could already help, the ones actually have the capacity to think,

“Maybe what he’s saying makes total sense.”,

their transformation?

Everyone can create content. But can everyone create content that moves their people?

The content that converts interrupts how they’re already thinking.

And that doesn’t happen randomly.

There’s a sequence to it, which is why so many creators think they’re shifting beliefs in their content,

but they only add more insight into an already overloaded brain.

My students convert $3-5,000 clients because their content starts by disrupting their current belief with a statement that doesn’t quite fit their existing worldview.

Something that makes them pause:

‘Wait… that doesn’t match what I believe.’

Back when I was teaching English, it sounded like:

‘It’s not making mistakes that’s holding you back from that promotion.’

Or:

‘You wouldn’t judge someone speaking your language with mistakes after a few years—so why do you judge yourself every single time?’

That moment matters.

Because it pulls them out of autopilot.

But if you stop there, they’ll resist.

So instead of pushing harder

you show them compassion, understanding, why it makes sense that they’ve been thinking this way.

And only then…

… you reveal the logical mismatch:

The gap between how they’ve been interpreting their experience,

and what’s actually empowering for them to believe.

The Creators Converting High-Ticket Clients Aren't Posting More Than You

You no longer have to bend over backwards providing value after value, and get crickets, put together a whole-ass presentation full of insights and inspiration,

and wonder why people say:

“Nice!" “Thank you for this.” “This was so inspirational.”,

and give you an Irish goodbye instead of booking that clarity call.

Sometimes it’s on us creators to realise:

less is very often more. Not unclear. Not expert-level complexity.

Just less.

Less of what would overwhelm them.

And less of what still keeps them in the manacles of their own interpretation.

Because in a world inundated with advice, self-centred storytelling, and content that sounds valuable on socials for engagement,

the highest form of value isn’t always more of that.

It’s helping a committed prospect see their situation differently.

In a way that finally sets them free from the misconception that’s been costing them months, sometimes even years, of no real progress.

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Chosen is where I teach this in depth with four content frameworks that convert.

It’s a messaging foundations container for principled entrepreneurs with a big heart who are done constantly sharing free value without converting clients,

want to make a real impact inside their paid containers,

and, of course, make cash in the process, without feeling like they have to convince anyone to buy.

Chosen 3.0, with all of its improvements through the past two iterations, is for those who:

• want to build an offer beyond just a paid subscription of Substack, where they can help high-ticket clients transform,

• know they can help people change, but haven’t seen clients enquiring, buying their low-ticket digital products, clicking the links to book a clarity call in the past 4-6 months,

• are open to thinking differently, and instead of taking another course that only adds more stuff to their Kajabi account, wants to stop feeling like the world isn’t ready for their genius.

By the end of 14 weeks, you’ll have a content ecosystem and a repeatable sales sequence that gets in front of the right people, attracts soul-aligned clients, not just randos commenting, and gets the right people asking about your services in your DMs because you’ll learn what to tweak, refine and take out instead of what everyone else is doing by throwing shit on the wall and hoping it sticks.

Chosen 3.0 is has 8 spots for principled, purpose-driven entrepreneurs.

The deadline to apply for Chosen closes on 21 June,

and the program starts on 29 June.

If you’d like to see your content bring committed clients into your world, and sell your offer to them without having to convince them (your content will naturally speak to what they care about so they don’t need convincing),

click here to book a call with me,

or send me a message with the word CHOSEN.